"Boys and girls, you have to do what interests you and gives you a reason to get out of bed every morning. One of the most important discoveries you will make in your lifetime is the discovery of what truly impassions you. This discovery, when combined with passion itself and a spirit of sacrifice, is one of the true secrets to success.” This was the key message of Senior Vice President & CFO of Apple Luca Maestri speaking to over 700 students, who were there as representatives of the more than two million young people from Italian high schools that are involved in the work of the Osservatorio Permanente Giovani-Editori.
The top manager of Cupertino, there on the invitation of his friend Andrea Ceccherini, president of the Osservatorio Permanente Giovani-Editori, was participating in a series of meetings that marked the sixteenth edition of the project "The Quality Information in the Classroom."
During the meeting Luca Maestri answered a wide variety of questions from the young people present. The meeting itself was remarkably unguarded and demonstrated great engagement and participation among all of those present. Indeed, the opening question asked about the secret to Apple’s success. "Apple”, said Maestri, “has unique characteristics and they are difficult to pin down. When it comes to our products there are two core criteria: the first is to be the best available on the market, and the second is to be the best possible in the eyes of the client."
One of Apple’s key elements has been their faith in young people and the future. Maestri added: “In Europe we have created almost 1.5 million jobs, in Italy alone almost 100,000, with many of our employees being youngsters. Apple itself also has a knock-on effect, fostering entrepreneurial activity in its environs. This is part and parcel of our firm, who inherited its DNA from Steve Jobs, and who since his passing has more than doubled their sales. We are constantly striving for improvement, and although we are certainly not perfect, we have made some good decisions in general.”