In a full room of high school students from all over the country (over 1000), Tim Cook - Steve Jobs’s industrial heir and chief of the world's most capitalized company - left an indelible mark. Within the Odeon Theater, Cook was welcomed as a rock star. Following a speech by president Andrea Ceccherini, where he introduced the guest and highlighted why the world's leading tech mogul had been asked to open celebrations for the 18th anniversary of the Osservatorio Permanente Giovani-Editori, Cook was interviewed by the Sky reporter Maria Latella - and he took the opportunity to roundly bless both the commitment and the work of the Osservatorio. Cook took advantage of the questions asked by the reporter to state clearly that he was "in Florence because [he was] impressed by Andrea Ceccherini." And because he considers "The Osservatorio Permanente Giovani-Editori fabulous". A true endorsement, both for President Ceccherini, and for the educational initiative he set up. Cook, the man who inherited Apple from the mythical Steve Jobs, went further and stated in no uncertain terms that he wants "the Osservatorio Permanente Giovani-Editori and its “Quality Information in the Classroom" project in America. More now than ever before, Cook said, the United States needs it. Of course, these words were music to the ears of Andrea Ceccherini, surrounded by editors who supported his brainchild. Yet before moving on, Cupertino's leader threw down his gauntlet to the Osservatorio, inviting them to bring their work to the United States, and to "launch in the US their fantastic educational projects that stress the great importance of critical thinking". In all this, the feeling between Ceccherini and Cook has breathed since their first overseas encounter. "We share a system of values with Tim Cook," Ceccherini said, recalling the old Native American proverb , which states that the world was not given to us by our forefathers but borrowed from our children. "